Looking for the best London pop ups and FREE things to do this September? From complimentary food and beauty products to live DJs, fragrance experiences and limited-edition collectibles, these are ten events worth adding to your diary.
This guide covers dates, times, locations, what to expect and how to book. Offers, gifts and food are subject to availability, so check the linked event page before making a special journey.
September London pop ups at a glance
| London pop up | Dates | Main attraction |
|---|---|---|
| Airbnb Presents: The Season Kick-off | 2 September | Football, food, activities, prizes and a live panel |
| Dr. Martens x ASOS Buzz Suite | 3 September | DJs, refreshments, tooth gems and Buzz shoe prizes |
| Rubicon x Sam’s Chicken Fast Fruit Shop | 4–5 September | FREE fruit-inspired food, drinks, music and prizes |
| Tangle Teezer Complete Carebrush Pop-Up | 5 September | FREE personalised Complete Carebrush |
| LEGO Mini Castle Make & Take | 5–6 September | Build a Mini Castle and take it home FREE |
| Practical Magic 2 Midnight Margarita Truck | 5–6 September | FREE Midnight Margaritas and the Sisterhood Wall |
| &honey Pop-Up at Selfridges | 1–13 September | Kuromi haircare and collectible keychains with purchase |
| Byredo x SECTION: Future Memories | 11, 17 & 23 September | Immersive fragrance experience |
| Laura Geller: The Beauty of Baked | 18–20 September | Shade matching, giveaways and beauty experiences |
| Bentley Newsagent at Automat | Until 4 September | Racing heritage and a limited-edition W.O. Magazine |
1. Airbnb Presents: The Season Kick-off
Airbnb is celebrating the start of the Barclays WSL and WSL2 season with an evening of football, food and entertainment in Shoreditch. Visitors can take part in football-themed activities, enjoy refreshments and enter competitions for the chance to win prizes.
The programme also includes a live panel with England and Bayern Munich midfielder Georgia Stanway and former England international Fara Williams. Registration is FREE through the official Luma page. Entry is first come, first served, so a registration does not guarantee admission once the venue reaches capacity.
| Location | White Rabbit, The Arches, 471–473 Dereham Place, Shoreditch, London EC2A 3HJ |
|---|---|
| Date | Wednesday 2 September |
| Time | 6:30pm–10pm |
| Cost | FREE |
| Booking | FREE Luma registration; entry is first come, first served |
| Age | 18+ |
2. Dr. Martens x ASOS Buzz Suite
Dr. Martens and ASOS are bringing the Buzz silhouette to Borough Market for an evening inspired by the AW26 collection. The Buzz Suite will feature styling inspiration, DJs on the decks, refreshments and a tooth gem station with Oona Beauty.
Visitors can also enter competitions, with prizes including a pair of Dr. Martens Buzz shoes. The public event is walk-in, although entry may pause if the venue reaches capacity.
| Location | SALT Salon, Floors 1–3, 13 Stoney Street, Borough Market, London SE1 9AD |
|---|---|
| Date | Thursday 3 September |
| Time | 7pm–10pm |
| Cost | FREE |
| Booking | Walk-in |
| Age | 18+; valid ID may be requested |
3. Rubicon x Sam’s Chicken Fast Fruit Shop
Rubicon and Sam’s Chicken are opening the UK’s first Fast Fruit Shop for two days only. The Harlesden restaurant will serve a completely FREE, limited-edition menu that gives familiar chicken shop food a tropical makeover.
Dishes include Cherry Jerk Mango Tostones Tacos, Tropical Pineapple Loaded Fries, Mango Fruit Churros and the Rubicon Mango Fire Chicken Fillet Burger. Complimentary cans of Rubicon Mango, Tropical and Cherry Burst will also be available.
Beyond the food, visitors can play real fruit as musical instruments on an interactive fruit keyboard, listen to DJs and try to win exclusive Rubicon prizes. Advance booking is strongly recommended, with limited room reserved for walk-ins. Food and drinks are available while stocks last.
| Location | Sam’s Chicken, 84 High Street, Harlesden, London NW10 4SJ |
|---|---|
| Dates | Friday 4 and Saturday 5 September |
| Times | Friday 3pm–9pm; Saturday 1pm–9pm |
| Cost | FREE entry, food and Rubicon drinks |
| Booking | Advance Eventbrite booking strongly recommended; limited walk-ins |
4. Tangle Teezer Complete Carebrush Pop-Up
Tangle Teezer is launching The Complete Carebrush with a one-day Covent Garden pop-up. Every visitor can receive a FREE brush matched to one of three hair categories: straight to wavy, curly to coily, or fine to fragile.
The new brush can also be personalised at the event, turning the giveaway into a useful custom keepsake. It is a walk-in activation and complimentary brushes are expected to be limited, so arriving earlier in the day is sensible.
| Location | Icetank, 5–7 Grape Street, Covent Garden, London WC2H 8DW |
|---|---|
| Date | Saturday 5 September |
| Time | 10am–6pm |
| Cost | FREE Complete Carebrush and personalisation, while stocks last |
| Booking | Walk-in |
5. LEGO Mini Castle Make & Take
Participating LEGO Stores are hosting a FREE Mini Castle Make & Take across two sessions. Children can build the small castle model in store and take their finished creation home.
No purchase is required. Models are limited to one per person and are available on a first come, first served basis while stocks last. The activity is intended for children aged 10 and over. Check the official LEGO Store finder for your nearest participating London branch before travelling.
| Location | Participating London LEGO Stores; check your chosen store before travelling |
|---|---|
| Dates | Saturday 5 and Sunday 6 September |
| Times | Saturday 10am–12pm; Sunday 12pm–2pm |
| Cost | FREE |
| Booking | Not required; first come, first served while stocks last |
| Age | Intended for ages 10+ |
6. Practical Magic 2 Midnight Margarita Truck
The Midnight Margarita Truck is coming to Westfield London ahead of the cinema release of Practical Magic 2. Visitors aged 18 and over can collect a FREE Midnight Margarita, limited to one drink per person and available while stocks last.
You can also add a message to the Sisterhood Wall, celebrating the sisters, mothers, aunts and best friends who bring a little magic to your life. The official Westfield event page confirms the dates and location but does not currently publish serving hours, so check it again before travelling.
| Location | Westfield London Square, Ariel Way, Shepherd’s Bush, London W12 7GF |
|---|---|
| Dates | Saturday 5 and Sunday 6 September |
| Times | Not published; check the official event page before travelling |
| Cost | FREE |
| Booking | No separate booking advertised |
| Age | 18+ |
7. &honey Pop-Up at Selfridges
Japanese haircare brand &honey is popping up at Selfridges with its pink Kuromi collaboration and wider honey-powered haircare range. It is a good opportunity to see the products in person, including the Kuromi Melty Moist Repair Shampoo and Treatment.
Customers making a qualifying purchase can play the gumball machine for a FREE collectible keychain. The gift is subject to availability, so visit earlier in the activation if the collectible is your priority. Browse the range on the Selfridges &honey page before visiting.
| Location | Selfridges London, 400 Oxford Street, London W1A 1AB |
|---|---|
| Dates | 1–13 September |
| Times | During Selfridges London opening hours |
| Cost | FREE to visit; collectible keychain requires a qualifying purchase and is subject to availability |
| Booking | Not required |
8. Byredo x SECTION: Future Memories
Byredo is partnering with SECTION for a series of Future Memories sessions in East London. The immersive experience introduces visitors to the new fragrance and the creative world behind it through three dates across September.
Places are allocated through a ballot rather than general walk-in entry. Session times and attendance instructions are supplied to successful entrants, so use the organiser’s ballot information and confirmation email when planning your visit. You can explore the fragrance collection on the official Byredo website.
| Location | SECTION.HQ, Studio 020, Netil Lane, Westgate Street, London E8 3RL |
|---|---|
| Dates | Friday 11, Thursday 17 and Wednesday 23 September |
| Times | Confirmed to successful ballot entrants |
| Access | Ballot sign-up required |
9. Laura Geller: The Beauty of Baked
Laura Geller Beauty is transforming a Seven Dials space into an Italian bakery-inspired beauty pop-up. The three-day event celebrates the brand’s baked makeup, its New York heritage and its 1997 founding year.
Visitors can receive personalised shade matching, explore interactive experiences, enter giveaways and shop pop-up-only offers. There will also be opportunities to meet Laura Geller. Gifts with qualifying purchases include an Italian Marble Lipstick and branded umbrella, subject to the promotion’s terms and availability.
Entry is FREE, but visitors should reserve a place through the official Eventbrite listing.
| Location | 6 Monmouth Street, Seven Dials, Covent Garden, London WC2H 9HB |
|---|---|
| Dates | Friday 18–Sunday 20 September |
| Times | Friday and Saturday 10am–6pm; Sunday 10am–3pm |
| Cost | FREE entry; gifts and offers may require a qualifying purchase |
| Booking | FREE Eventbrite registration |
10. Bentley Newsagent at Automat
Bentley has transformed Automat in Mayfair into a temporary newsagent celebrating the marque’s racing heritage and spirit of adventure. The Mount Street location has its own connection to Bentley history: it was associated with celebrations following the brand’s 1929 Le Mans victory.
The takeover marks the return of The W.O. Magazine, named after Bentley founder Walter Owen Bentley. The limited-edition issue features Billy Zane on the cover alongside stories spanning motoring, culture and travel.
Visitors can collect a copy of the magazine with the purchase of a hot or cold drink, while stocks last. The press release does not specify separate pop-up hours, so confirm the venue’s current opening times through the Automat website before making a special journey.
| Location | Automat, 127 Mount Street, Mayfair, London W1K 3NT |
|---|---|
| Dates | 28 August–4 September |
| Times | During Automat opening hours; confirm directly before travelling |
| Cost | FREE to visit; magazine requires a hot or cold drink purchase and is subject to availability |
| Booking | No separate pop-up ticket announced |
Which London pop ups should you prioritise?
If you are planning for the first week of September, start with the events that last only one or two days. Airbnb’s Season Kick-off takes place on 2 September, followed by the Dr. Martens x ASOS Buzz Suite on 3 September. Bentley Newsagent also finishes on 4 September.
The busiest weekend is 4–6 September. Rubicon x Sam’s Chicken runs on Friday and Saturday, Tangle Teezer is Saturday only, and the LEGO Mini Castle and Practical Magic activations run across Saturday and Sunday. &honey remains at Selfridges until 13 September, giving you more flexibility.
Later in the month, Byredo x SECTION runs on three selected dates and requires a ballot, while Laura Geller’s Beauty of Baked takes place from 18 to 20 September.
Before you visit
- Reserve tickets or enter ballots early where required.
- Arrive early for limited FREE food, products, drinks and collectibles.
- Bring valid ID to events with an age restriction.
- Check official links on the day for last-minute time, capacity or stock updates.
- Remember that FREE gifts with purchase are normally available only while stocks last.
Information checked on 2 September 2026. Event details can change at short notice. Always confirm with the organiser before travelling.
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