If you thought the fragrance events at Harrods were over, there’s still plenty to look forward to. Throughout the rest of July and into August, some of the biggest names in perfumery will be visiting London to host exclusive masterclasses, fragrance launches and panel discussions, giving visitors the chance to meet world-renowned perfumers, founders and creative directors.
Whether you’re interested in discovering a brand for the first time, hearing the story behind a new launch or learning more about the creative process behind luxury fragrances, these events offer a rare opportunity to go beyond simply smelling a perfume.
Even better, every ticket is fully redeemable against a fragrance purchase made on the day, making them a great experience for both fragrance enthusiasts and collectors alike.
Meet the Perfumer: Floraïku Paris
🗓️ 20 July | 5pm–6pm
Join celebrated perfumer Sophie Labbé for an exclusive introduction to Opening Night Eau de Parfum, a fragrance created exclusively for Harrods. Throughout the session, guests will discover the inspiration behind the scent, explore its raw materials and learn more about the creative process behind its development. Italian artist Mauro Carraro will also discuss the artwork created especially for the fragrance.
If you’ve ever wanted to hear directly from the perfumer behind an exclusive fragrance, this is an event you won’t want to miss.
💷 Price: £30 (fully redeemable against Floraïku purchases made on the day)
Diptyque Presents: An Evening With Perfumer Fabrice Pellegrin
🗓️ 28 July | 5:30pm–7:30pm
Spend an evening with renowned perfumer Fabrice Pellegrin, who will discuss his work with Diptyque, including the Harrods-exclusive fragrance Opsis. Guests will gain insight into his creative process, the inspiration behind his compositions and what goes into creating some of the brand’s most recognisable fragrances.
Whether you’re already a Diptyque collector or simply curious about the world of perfumery, this event offers a rare opportunity to hear directly from one of the industry’s leading perfumers.
💷 Price: £45 (fully redeemable against Diptyque purchases made on the day)
Roja Dove Perfumery Semi Bespoke Launch
🗓️ 29 July | 6pm–8pm
Meet legendary British perfumer Roja Dove as he celebrates the launch of his latest Semi Bespoke fragrance. During the event, Roja will discuss the inspiration behind the new creation, his career in perfumery and the artistry involved in developing one of his most exclusive fragrances.
This is an unmissable event for anyone interested in luxury perfumery and the chance to hear directly from one of the world’s most respected fragrance creators.
💷 Price: £60 (fully redeemable against Roja Dove purchases made on the day)
Widian Polite Oud: A Worldwide Exclusive Launch
🗓️ 4 August | 5:30pm–6:30pm
Be among the first in the world to discover Polite Oud as Widian founder Ali Aljaberi and perfumer Hamid Merati-Kashani unveil the fragrance during its worldwide launch at Harrods. Guests will hear about the inspiration behind the composition and the journey from concept to finished fragrance.
If you enjoy discovering new fragrances before anyone else, this exclusive launch is well worth adding to your calendar.
💷 Price: £30 (fully redeemable against Widian purchases made on the day)
In Discussion With Amouage CCO, Renaud Salmon
🗓️ 6 August | 6pm–7pm
Join Renaud Salmon, Chief Creative Officer of Amouage, for an exclusive discussion celebrating Love Hibiscus, the newest fragrance in The Secret Garden Collection. Guests will hear about the inspiration behind the fragrance, the creative vision behind the collection and the craftsmanship that defines the brand.
Whether you’re an Amouage collector or looking to discover the house for the first time, this event promises fascinating insight into one of niche perfumery’s most respected brands.
💷 Price: £30 (fully redeemable against Amouage purchases made on the day)
Behind La Collection Rabanne
🗓️ 27 August | 6pm–7pm
Discover the story behind Armure Mara, one of the newest fragrances in La Collection Rabanne, during an exclusive discussion with perfumer Alienor Massenet and Puig’s Head of Education Conan Belletty. Together, they’ll explore the inspiration behind the fragrance and discuss the creative decisions that shaped its distinctive character.
If you’re interested in discovering the latest additions to Rabanne’s luxury fragrance collection, this event offers the perfect opportunity to hear directly from the people behind the launch.
💷 Price: £30 (fully redeemable against Rabanne purchases made on the day)
Final Thoughts
From exclusive masterclasses and worldwide fragrance launches to intimate conversations with some of the biggest names in perfumery, these seven events offer a unique opportunity to experience luxury fragrance in a completely different way. Whether you’re hoping to meet the perfumers behind your favourite scents or discover a new fragrance to take home, every event combines education, storytelling and exclusive access.
With every ticket fully redeemable against a purchase made on the day, these are some of the best fragrance experiences still happening in London throughout July and August!
Watch my video talking about all of them below!
@itsnasg 13 perfume pop up events are happening in London this July! 👌🏽 Check bio for more details and ticket links. ✨‼️ Meet world-renowned perfumers, founders and creative directors, discover brand new fragrance launches, and hear the stories behind some of the industry’s most exciting scents. 📍 Harrods, Knightsbridge, London — #londonpopup #londonpopups #thingstodoinlondon #londonlife #londonperfume @Harrods @Aspects Beauty @Diptyque @AMOUAGE @KGA Beauty PR @rabanne @Roja Parfums @Roja Dove Perfumery ♬ BIRDS OF A FEATHER OFFICIAL INSTRUMENTAL – Dan Swift Del Rey
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