If you’re a fragrance lover, July is packed with exclusive perfume experiences across London. From meeting the noses behind your favourite scents to discovering brand-new launches before anyone else, these events give you the chance to hear directly from world-renowned perfumers, founders and creative directors.
Here’s everything happening this July.
Matiere Premiere – Black Currant Extrait launch
🗓️ 8 July | 5:30pm–6:30pm
Matiere Premiere opens the programme with an exclusive evening introducing Black Currant Extrait, created exclusively for Harrods. During the event, you’ll meet co-founder Cédric Meiffret and master perfumer Aurélien Guichard, who will discuss the inspiration behind the fragrance, its development and Matiere Premiere’s ingredient-focused approach to perfumery.
If you’re curious about what goes into creating an exclusive fragrance, this is the perfect opportunity to hear the story directly from the people who created it.
💷 Price: £30 (fully redeemable against purchases made on the day)
Maison Crivelli
🗓️ 9 July | 4pm–5pm & 6pm–7pm
Maison Crivelli founder Thibaud Crivelli will host an immersive fragrance masterclass exploring the inspiration behind the house’s unique creations. Guests will also experience scent layering and take part in an interactive activity inspired by personal summer adventures.
Whether you’re already familiar with Maison Crivelli or discovering the brand for the first time, this event offers a closer look at the creative thinking behind its distinctive fragrances.
💷 Price: £35 (fully redeemable against purchases made on the day)
NISHANE – Thorns Become Roses launch
🗓️ 14 July | 6pm–7pm
Celebrate the launch of Thorns Become Roses, the newest fragrance in NISHANE’s Rumi Collection. Perfumer Julien Rasquinet and Global Experience Director Alexandre Helwani will discuss the inspiration behind the fragrance, the creative journey from concept to bottle and the ingredients that define the scent.
It’s a great opportunity to discover one of niche perfumery’s latest launches while hearing directly from the team behind it.
💷 Price: £30 (fully redeemable against purchases made on the day)
Etat Libre d’Orange – Nihilismus exploration
🗓️ 15 July | 5:30pm–6:30pm
Perfumer Jordi Fernández joins fragrance writer Persolaise for an exclusive discussion about Nihilismus, the latest Harrods-exclusive fragrance from Etat Libre d’Orange. Together, they’ll explore the inspiration behind the scent and the creative process that shaped its composition.
For anyone interested in the storytelling behind fragrance creation, this promises to be a fascinating conversation.
💷 Price: £40 (fully redeemable against purchases made on the day)
Jo Malone London Cologne Intense Collection Launch
🗓️ 16 July | 6pm–7:30pm
Join Céline Roux, Global Head of Fragrance at Jo Malone London, for an evening exploring the inspiration behind the brand’s new Harrods-exclusive Cologne Intense collection. You’ll gain insight into the creative ideas behind the fragrances while discovering what makes this exclusive collection unique.
This is a rare opportunity to hear directly from one of the people shaping the future of one of Britain’s most iconic fragrance brands.
💷 Price: £50 (fully redeemable against purchases made on the day)
Ex Nihilo – Meet the Founder
🗓️ 17 July | 10:30am–12pm
Spend the morning with Ex Nihilo co-founder Benoit Verdier during an intimate Q&A covering the house’s philosophy, best-selling fragrances and exclusive creations. Guests will have the opportunity to hear about the inspiration behind the brand and its approach to modern luxury perfumery.
If you’ve ever wanted to learn more about one of Paris’ leading niche fragrance houses, this event is well worth attending.
💷 Price: £40 (fully redeemable against purchases made on the day)
Memo Paris – Love Letter to Harrods
🗓️ 21 July | 5pm–6pm
Perfumer Gaël Montero will present Omnia Omnibus Ubique, a fragrance created especially as a tribute to Harrods. During the session, he’ll discuss the inspiration behind the exclusive scent and share how the fragrance came to life.
It’s a unique chance to discover a perfume created specifically for Harrods while hearing directly from the perfumer behind it.
💷 Price: £30 (fully redeemable against purchases made on the day)
Fragrance du Bois – Rude Oud Elixir launch
🗓️ 23 July | 5:30pm–6:30pm
Founder Jonnie Swarbrick and perfumer Shadi Samra come together to discuss their creative partnership and the making of Rude Oud Elixir, Fragrance du Bois’ Harrods-exclusive release. The conversation will explore how the fragrance was developed and the ideas behind its composition.
This event offers an interesting look at the collaboration between founder and perfumer, providing insight into the process of creating an exclusive luxury fragrance.
💷 Price: £40 (fully redeemable against purchases made on the day)
Final Thoughts
These events are a rare opportunity to meet the people behind some of the world’s most celebrated fragrance houses while discovering exclusive launches and hearing the stories that inspired them. With every ticket fully redeemable against a purchase made on the day, they’re an excellent way to experience luxury perfumery in a more personal and interactive setting.
All eight events take place at Harrods and every ticket is fully redeemable against a fragrance purchase made on the day, making them a great opportunity to experience luxury perfumery while adding a new bottle to your collection.
Whether you’re looking to expand your fragrance collection or simply learn more about the art of perfumery, these July events are some of the most exciting perfume experiences happening in London.
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