I’m Nas Ganev, a London-based beauty and lifestyle creator, blogger and digital content creator. My work spans beauty, skincare, fragrance, lifestyle, London pop ups, food and travel.
I was born in Haskovo, Bulgaria and later lived in Miami before moving to London in 2019. I graduated with a BA (Hons) in Interior Architecture from the University of Westminster and went on to study MSc Architecture & Environmental Design.
Beauty and content
Before focusing on content creation, I spent years working in the beauty and spa industry, including as a Spa Manager aboard Royal Caribbean cruise ships. That experience gave me a practical foundation in skincare, treatments and the way products perform across different skin concerns and routines.
Today I create beauty and lifestyle content across my own platforms, alongside dedicated channels for London pop ups, fragrance, TikTok Shop and restaurant content. I cover product launches, treatments, events, experiences and places I genuinely think are worth knowing about.
Travel
Travel was one of the original focuses of my blog and remains a major part of my life. I have now visited 66 countries, with travel guides and destination content continuing to sit alongside my London, beauty and lifestyle coverage.
My channels
- Instagram: @itsnasg for beauty and lifestyle, @freethepopup for London pop ups, and @fragrancenas for fragrance.
- TikTok: @itsnasg for beauty, lifestyle and pop ups, @fragrancenas for fragrance, @nas.beauty for TikTok Shop content, and @nas.foodie for restaurant content.
- YouTube: @itsnasg
- Pinterest: @niotwift
- Snapchat: @niotwift
I’ve worked with brands across beauty, lifestyle and consumer products, including Caudalie, Benefit, Rimmel, Superdry, Remington, YSL Beauty, The INKEY List, Adobe, Superdrug and others.
For collaborations, campaigns, press, events or other enquiries, visit my contact page.
Commercial relationships do not guarantee a positive opinion or coverage. Paid partnerships, gifted relationships and affiliate links are disclosed where appropriate. You can read my full Disclosure Policy.
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