London has opened so many pop ups over the next few weeks, from beauty experiences and immersive brand activations to free skincare consultations, matcha collaborations and limited-edition launches.
If you’re looking for things to do in London this week, here are 10 pop ups and activations worth adding to your calendar.
@itsnasg Things to do in London this week June 21st-28th 🌤️ Lots of free London pop ups, activations, and more! Check the IG video for more details. 👀‼️ London weekend guide / what’s on in London this weekend / free London activities / free London pop ups / London things to do / pop up roundup #londonpopup #freethepopup #thingstodoinlondon #londonweekend #londonevents ♬ BIRDS OF A FEATHER OFFICIAL INSTRUMENTAL – Dan Swift Del Rey
Portofino Dry Gin x Velasca
21 June | 1pm-5pm | Velasca, 5 Chiltern Street, Marylebone
Portofino Dry Gin and Italian fashion brand Velasca are bringing a taste of the Italian Riviera to Marylebone for one afternoon only. Visitors can enjoy free Portofino and tonics whilst browsing Velasca’s latest collections and Father’s Day gifts.
Elemis Pit Stop Spa
Until 24 June | Selfridges, Oxford Street
Elemis has transformed part of Selfridges into a Formula 1-inspired Pit Stop Spa to celebrate its partnership with Aston Martin Aramco Formula One Team. Visitors can enjoy free express skincare treatments and consultations, discover the latest Pro-Collagen launches and receive gifts with qualifying purchases.
Sephora Asian Beauty Pop Up
Until 28 June | Westfield White City
Sephora’s Asian Beauty Pop Up celebrates some of the biggest beauty brands from across Asia, including Tatcha, Glow Recipe, ANUA and Beauty of Joseon. The experience includes personalised skincare services, interactive games, free samples, gifts and prizes.
instax x Minions & Monsters Experience
Until 12 July | FUJIFILM House of Photography, Covent Garden
This immersive experience combines instax photography with the world of Minions & Monsters. Visitors can explore themed photo sets, take part in interactive experiences and enter competitions to win prizes including a trip to Rome and customised instax cameras.
Bombolone x Blendsmiths Matcha
Until 28 June | Bombolone Doughnuts, 21 Whitcomb Street
Bombolone has teamed up with Blendsmiths Matcha for a limited-edition menu featuring a Matcha Bombolone alongside Mango, Strawberry and Banana Matcha Lattes.
Caudalie x Sephora
22 June | 12pm-5pm | Sephora Stratford
Caudalie experts will be taking over Sephora Stratford for an afternoon of personalised skincare advice. Visitors can receive a free skin scan consultation and learn more about treating pigmentation and dark spots.
Carnaby Summer Festival
23-28 June | Carnaby
Carnaby Summer Festival returns with a packed programme of live music, shopping experiences, food, drinks and brand activations across Carnaby Street and the surrounding area.
For Goodness Shakes – The Goodness Exchange
24 June | 10am-5pm | Outside Battersea Power Station Underground
For Goodness Shakes is rewarding acts of kindness with free protein shakes. Visitors simply need to pledge a good deed to receive a free shake, with chocolate, strawberry, vanilla and white chocolate flavours available.
Minka Dink Soho Pop Up
Until 12 July | 59 Greek Street, Soho
Minka Dink has opened a temporary Soho pop up where visitors can shop the brand’s latest collections and discover new arrivals in person.
Tru Fru x Paolita
25 June | 31 Westbourne Grove
Tru Fru and Paolita Swimwear are coming together for a one-day collaboration event celebrating their latest launch.
This is just part one of this week’s London pop ups roundup. Check back soon for part two, where I’ll be covering more upcoming activations across London and beyond.
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