Looking for the best pop ups in London? This continuously updated guide covers the latest beauty, fragrance, fashion, food and interactive experiences opening across the capital.
From FREE samples and exclusive product launches to photobooths, claw machines and limited-edition menus, I’ll continue adding new London pop ups as they are announced. Save this page and check back regularly for the newest openings.
London Pop-Ups in August 2026
Pizza Pilgrims Wimbledon opening
Pizza Pilgrims is celebrating the opening of its new Wimbledon restaurant with discounted dining, FREE pizza and family activities.
The restaurant’s soft launch runs from 10–14 August, offering diners 50% off their bill. From 12pm on 12 August, Pizza Pilgrims is also giving away 1,000 FREE pizza slices on a first-come, first-served basis while stocks last.
Families can visit from 12–2pm on 15 August for pizza-making workshops and face painting. Adults can also receive a FREE drink when purchasing a children’s meal.
Dates: 10–15 August
Location: Pizza Pilgrims, 1–9 Wimbledon Hill Road, Wimbledon, London
Entry: The FREE pizza giveaway is first come, first served
Booking: Book the Wimbledon soft launch
VIXII Rooms: The Polki Diamond Parlour
VIXII is opening the doors to The Polki Diamond Parlour, a jewellery pop-up dedicated to its demi-fine lab-grown Polki diamond collections.
Visitors can browse the jewellery, design or personalise a Polki diamond piece at the customisation station and discover limited-edition merchandise. The pop-up also features MAJI Chai, exclusive VIXII activations and colourful content moments.
Date: 13 August
Location: VIXII Rooms, 3 Paddington Street, Marylebone, London
Entry: FREE
Booking: Walk-in
Ariana Grande x Swarovski
Swarovski’s Oxford Street flagship is hosting a special activation celebrating Ariana Grande’s Eternal Sunshine concerts in London.
Visitors can explore the Ariana Grande jewellery collections, use the FREE photobooth and see the special installations throughout the store.
The Swarovski claw machine requires a token. Customers receive one FREE token with any purchase or two FREE tokens when purchasing from the Ariana Grande collections. Each token provides an opportunity to play the machine and win a Swarovski gift.
Dates: 11 August–1 September
Location: Swarovski Flagship Store, 94 Oxford Street, Fitzrovia, London
Entry: FREE to enter; a purchase is required to receive a claw-machine token
Booking: Walk-in
Fragrance Du Bois Forbidden Plum at Harrods
Fragrance Du Bois is presenting the exclusive launch of Forbidden Plum Oud Extrait at Harrods Beauty Hall.
Visitors can be among the first to smell the new fragrance, receive FREE samples and explore the wider Fragrance Du Bois collection with guidance from the brand’s fragrance experts.
Dates: 12–23 August
Location: Harrods Beauty Hall, 87–135 Brompton Road, Knightsbridge, London
Entry: FREE
Booking: Walk-in
Byredo Future Memories at Selfridges
Byredo is launching its new fragrance, Future Memories, with a dedicated pop-up at the Selfridges Mary Site.
Visitors can discover and sample Future Memories, explore the installation and visit its accompanying photo moment. An exclusive gift with purchase will also be available while stocks last.
Illustrator Lena Yokoyama will create FREE personalised Future Self Portraits for visitors on the following dates:
- 18 August from 10am
- 20 August from 10am
- 21 August from 10am
- 22 August from 10am
- 23 August from 10am
Portraits will be subject to the illustrator’s availability, so arriving early is recommended.
Pop-up dates: 17–26 August
Location: Selfridges, 400 Oxford Street, Marylebone, London
Entry: FREE
Booking: Walk-in
The Power of Honey
The Bank of England Museum has been transformed into a giant beehive for The Power of Honey, a FREE exhibition examining the unexpected connections between honey fraud and financial crime.
Visitors can see a living bee colony, investigate counterfeit honey and learn how experts detect modern food fraud. You can also inspect banknotes under ultraviolet light, explore historic financial scams and follow interactive family trails around the exhibition.
A programme of additional workshops accompanies the exhibition:
Watercolour Banknotes
Create a customised banknote with artists from the Royal Watercolour Society.
Date: 13 August
Time: 1–2pm
Booking: Book Watercolour Banknotes
Mead-Making Museum Late
Learn how honey is transformed into mead and taste the finished results.
Date: 20 August
Museum Late: 5:15–8pm
Mead-making: 6–7:45pm
Booking: Currently sold out
Honey Tasting
Join Sarah Wyndham Lewis from Bermondsey Street Bees for a guided honey-tasting experience.
Date: 27 August
Time: 1pm
Booking: Book the Honey Tasting
Exhibition dates: Weekdays through 28 August
Opening hours: Monday–Friday, 10am–5pm
Location: Bank of England Museum, Bartholomew Lane, City of London
Entry: FREE
Booking: General exhibition admission does not require booking
Morphe at Selfridges
Morphe has opened a beauty and coffee-inspired pop-up at the Duke Street entrance of Selfridges.
Visitors can discover Morphe’s latest complexion products, explore the Custom Blends Brush Sets and receive FREE makeup touch-ups. You can also collect a FREE scratch card for the chance to win a Morphe hamper or lip gloss.
The first 20 visitors each day can receive a FREE drink from the Morphe coffee shop while availability lasts. Customers spending £35 on Morphe products can also receive a FREE Mini Continuous Setting Mist, subject to stock.
Morphe’s Masters of Artistry masterclass takes place from 6–8pm on 13 August. The ticket cost can be redeemed against Morphe products purchased during the event.
Pop-up dates: 10–16 August
Location: Duke Street entrance, Selfridges, 400 Oxford Street, Marylebone, London
Entry: FREE
Booking: The main pop-up is walk-in. Book the Masters of Artistry masterclass
thim x Elsewhen
Korean beauty brand thim is collaborating with Elsewhen on a one-day beauty and smoothie experience.
Visitors purchasing the special collaboration smoothie can receive a FREE thim liquid lipstick in either Cozy Beige or Dusky Rose, while stocks last.
Date: 15 August
Location: Elsewhen, 4 The Ivories, 6 Northampton Street, Islington, London
Entry: FREE to visit; the collaborative smoothie must be purchased to receive the lipstick
Booking: Walk-in
Penhaligon’s Portraits pop-up
Penhaligon’s has created an immersive Selfridges installation celebrating The Manoeuvres of the Baroness, the latest addition to its Portraits fragrance collection.
Visitors can discover the new eau de parfum, explore the theatrical installation and receive personalised fragrance recommendations. The experience also includes gift wrapping, bottle engraving at the nearby counter and a gift with purchase for customers.
Olivia Poetess will write personalised poems for visitors on:
- 13 August, 2–8pm
- 14 August, 2–8pm
She also appeared on 6 August from 2–8pm.
Pop-up dates: 6–17 August
Location: Selfridges, 400 Oxford Street, Marylebone, London
Entry: FREE
Booking: Walk-in
L’Oréal Professionnel at Boots Battersea
L’Oréal Professionnel is bringing a new hair-focused pop-up to Boots Beauty at Battersea Power Station.
The experience is centred around professional product discovery, personalised hair consultations and expert hair and scalp advice. However, the complete public opening dates, hours and availability of consultations or samples have not yet been confirmed.
This listing will be updated as soon as L’Oréal Professionnel releases the full public timetable.
Location: Boots Beauty, 26 Electric Boulevard, Battersea Power Station, London
Public dates and opening hours: 13 August
Booking: Walk-in
Pinterest x e.l.f. Corner Shop
Pinterest and e.l.f. Cosmetics are transforming All Time Food & Wine into a colourful festival-themed corner shop for one day.
Visitors can try e.l.f. finishing touches and products from the Power Grip range, decorate their faces with FREE gems and glitter and personalise a disposable camera. The takeover will also feature festival merchandise, badges, ice lollies, DJs and an appearance from Pete & Bas featuring Queen Vic.
All complimentary products and activities are subject to availability, so arriving earlier is recommended.
Date: 22 August
Location: All Time Food & Wine, 564 Mile End Road, Mile End, London E3 4PH
Entry: FREE Walk-in
SEPHORiA London ticket release
Sephora is bringing its immersive SEPHORiA beauty festival to London for the first time, with tickets being released in two stages this week.
MySephora Gold members receive early access at 9am on 18 August. The £75 Gold ticket covers the member and one guest for the dedicated session on 17 October from 1:30–4:30pm. The Gold member receives the main SEPHORiA swag bag, while their guest can collect individual samples and gifts from participating brands.
General tickets will be released at 9am on 20 August and cost £95 per person for a three-hour session. The October event will feature immersive beauty spaces, brand experiences, masterclasses, exclusive products, photo opportunities and the signature SEPHORiA swag bag.
Gold ticket release: 18 August at 9am BST
General ticket release: 20 August at 9am BST
Event dates: 16–17 October
Location: 180 Studios, 180 The Strand, London WC2R 1EA
Gold ticket: £75 for the member and one guest
General ticket: £95 per person
Booking: Buy SEPHORiA London tickets
Paddington x Hamleys
Paddington is taking over Hamleys with meet-and-greets and a programme of family activities across its Westfield London and Regent Street stores.
Visitors can meet Paddington and take photographs with him at 10am, 11am, 12pm, 1pm or 2pm. The takeover also includes Paddington storytelling, a puppet show, a postcard station where children can write to Aunt Lucy and a Suitcase Trail around the store.
Westfield London date: 19 August
Regent Street dates: 20–21 August
Meet-and-greet times: 10am, 11am, 12pm, 1pm and 2pm
Locations: Hamleys Westfield London, Ariel Way, White City, London; and Hamleys, 188–196 Regent Street, London W1B 5BT
Entry: FREE
Booking: Walk-in
SENSET K-Beauty pop-up
SENSET is opening a three-day Soho pop-up featuring curated Korean skincare, personalised routines, samples, gifts and Korean refreshments.
Visitors can browse and try K-Beauty products while enjoying complimentary Korean soft drinks and snacks. Follow SENSET and share the pop-up to your Instagram Story to receive a FREE sheet mask and Korean keyring. Purchase any product to receive a FREE custom keycap keyring; purchase two or more products to receive a FREE full-size K-Beauty product and custom keycap keyring; or purchase a curated SENSET bundle to receive an exclusive SENSET box and custom keycap keyring.
Only one purchase-gift tier can be claimed per transaction, the tiers cannot be combined and all gifts are available while stocks last. SENSET is also providing a personalised skin analysis followed by a one-to-one K-Beauty routine consultation for ten selected applicants. Applications for the limited consultations and pre-registration gift have closed, but the main pop-up remains open to visitors.
Dates: 20–22 August
Times: Thursday–Friday, 10am–8pm; Saturday, 10am–2pm
Location: 19 D’Arblay Street, Soho, London W1F 8ED
Entry: FREE
Mulberry x Shreeji Newsagents
Mulberry is taking over Shreeji Newsagents with a two-day public programme created with HOME by Ronan Mckenzie.
Visitors can explore a special selection of books, magazines, art and Mulberry pieces curated for the takeover. Coffee and ice lollies will also be served during the event.
The programme includes a conversation with poet Yomi Ṣode and musician Nilüfer Yanya, a panel led by Isabella Burley, bookable cardholder-customisation sessions and a Saturday leather workshop. The customisation and workshop activities have limited timed places and must be reserved through the event page.
Dates: 21–22 August
Location: Shreeji Newsagents, 6 Chiltern Street, Marylebone, London W1U 7PT
Entry: FREE
Booking: Walk-in for the takeover; selected talks and workshops require a reservation
Programme and reservations: Book through Eventbrite
Shiseido x Urban Greens
Shiseido is collaborating with Urban Greens on a limited-edition salad and suncare activation across four London restaurants.
Urban Greens’ Summer Salads will feature a Shiseido sticker containing a QR code that unlocks 20% off Shiseido products. The first ten customers purchasing a Summer Salad at each participating branch every day can also receive a FREE beach bag while stocks last.
From 24–27 August, Shiseido will provide complimentary suncare sampling at selected Urban Greens branches while customers wait for their salads. Visitors can discover and try Shiseido sun-protection products, including its SPF50+ formulas. The campaign also includes a competition offering the chance to win £150 of Shiseido skincare.
Collaboration dates: 17–30 August
Shiseido sampling dates: 24–27 August
Participating locations: Urban Greens St Paul’s, London Wall, St James’s Park and Shoreditch
Beach-bag offer: Limited to the first ten Summer Salad customers at each participating branch each day
Nationwide NationFried
Nationwide is opening NationFried, a FREE student food pop-up serving unusual dishes that combine familiar takeaway favourites.
Students can try complimentary fusion dishes including chow mein burritos, butter-chicken pizza and ice cream served with fries. Chloe Burrows and Max Khadar will also appear during the evening.
The pop-up will give away NationFried merchandise and pairs of its limited-edition “fried” sliders while stocks last. Admission and food are FREE, and students can walk in without reserving a ticket.
Date: 25 August
Time: 6–9pm
Location: 227–229 Hoxton Street, London N1 5LG
Entry: FREE for students
Booking: Walk-in; no ticket required
The ALLDEYA Arms
Allday Goods and DEYA Brewing Company are opening The ALLDEYA Arms, a four-day pop-up pub in Shoreditch.
Visitors can drink limited-edition collaborative beers, browse exclusive merchandise and experience the brands’ playful interpretation of a traditional British pub.
The collaboration includes a pale ale and a co-branded serrated petty knife designed for bar and kitchen use. The knife’s handle is made using recycled plastic collected from the DEYA brewery.
Dates: 27–30 August
Location: 72 Rivington Street, Shoreditch, London EC2A 3AY
Entry: FREE to enter; drinks and merchandise are available to purchase
KFC x La Vieille Ferme: Coq au Vin
KFC and French wine brand La Vieille Ferme are opening Coq au Vin, a ticketed fried-chicken and wine pairing experience in Shoreditch.
Each 90-minute session includes three KFC and La Vieille Ferme pairings: Popcorn Chicken with sparkling rosé, Hot Wings with La Vieille Ferme Rouge and Original Recipe Tenders with a choice of rosé or blanc. The chicken is accompanied by Original Sauce, Supercharger and Texas BBQ dips. Visitors can also see the return of the limited-edition La Vieille Ferme “Chicken Wine” label created for the collaboration.
Tickets cost £15 and provide one seat. Up to four tickets can be purchased together. A small number of walk-in places may be available, but advance booking is recommended.
Dates: 28–31 August
Times: 28–30 August, 12–9pm; 31 August, 12–5pm
Session length: 90 minutes
Location: Kachette Annex, 1 Kingsland Road, Shoreditch, London E2 8AA
Ticket: £15 per person
Booking: Book Coq au Vin through Eventbrite
Kurt Geiger Carnival
Kurt Geiger is bringing a Carnival-inspired summer celebration to its Oxford Street flagship.
Visitors can listen to live Caribbean music, visit the glitter bar and collect a FREE mocktail. The store will also host Carnival-themed activities and offer an exclusive gift with purchase while stocks last.
Date: 29 August
Time: 10am–2pm
Location: Kurt Geiger, 272–274 Oxford Street, London W1C 1DS
Entry: FREE
More London Pop-Ups Coming Soon
This is an ongoing guide rather than a one-off list. New London pop-ups, brand activations, free experiences and limited-edition launches will be added as they are announced.
Follow @freethepopup for daily updates, and check this page before visiting because dates, gifts, samples and walk-in availability can change.
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